RETAILAtacadão Macre
+42% active customer retention
A catalog, points club, QR code redemption at checkout, and automated push campaigns — a direct channel to customers who shop every week.
View case study →- RETAIL
- iOS and Android app + web dashboard
Droga 15
Droga 15: an app for a pharmacy chain with more than 60 years of history, built for people who are not digital natives
Exclusive offers, stock checks at the nearest store, and purchase history for the Droga 15 card, with simple navigation for older customers.
- Nearest store
- Stock checks
- Droga 15 card
- Simplified navigation
Context
Droga 15 has more than six decades of history and a loyal audience, including many older customers who are not always comfortable with technology. Bringing the chain to mobile required an app this audience could use without help.
What we built
- Nearest pharmacy location.
- Product stock checks by store.
- App-exclusive offers.
- Tracking purchases made with the Droga 15 card.
- Simplified navigation, with few steps and clear text, designed for the target audience.
- An administration dashboard for the chain to manage offers and stores.
The challenge
Translating tradition and quality into a digital experience while keeping it simple and accessible. Every additional screen creates a barrier for a customer who did not grow up with a smartphone. The priority was finding what they need quickly and checking information without complications.
Results
A straightforward app: customers see offers, check stock at nearby stores, and find what they need in a few taps. Droga 15's tradition is preserved, with digital convenience for a diverse audience.
How we built it
- Platforms
- iOS · Android · Web administration dashboard
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