MEDIAMeio & Mensagem
The platform for Brazil’s leading marketing publication
A digital publishing platform with a CMS, real-time news, weekly tablet editions with offline reading, and advertising integrated with the content.
View case study →- MEDIA
- Web platform + app
reZOOM
reZOOM: a media literacy platform teaching young people to recognize fake news
Curated news with gamification, videos, and GIFs to help young people distinguish true from false information — created in 2018, at the height of fake news in Brazil.
- News curation
- Gamification
- Videos and GIFs
- Media literacy
Context
In 2018, as fake news surged in Brazil, reZOOM was created to address the problem through education: a media literacy and news curation platform for young people becoming connected citizens.
What we built
- Diverse news curation, published through an editorial dashboard.
- Gamification elements to engage young people in evaluating information.
- Videos and GIFs as the primary content language.
- A web platform and app with the same experience.
The challenge
Providing information was not enough; the platform needed to engage. Young people do not stay on an educational platform out of obligation. Combining varied news, game mechanics, and visual formats — video and GIFs — made reZOOM work as a learning tool without feeling like a lesson.
Results
reZOOM became a tool for combating fake news through playful, approachable digital education: technology addressing a concrete social challenge.
How we built it
- Platforms
- Web platform · iOS and Android app · Curation dashboard
Client website
reZOOM ↗Similar case studies
MEDIAImmediato
Immediato: collaborative journalism where users publish news and earn revenue from views
Anyone can report what they see through text, photos, or live video; editorial curation validates the content, which earns CPM-based revenue, with special terms for professional journalists.
View case study →
EDUCATIONNAMU
NAMU Cursos: online health and wellness courses with a catalog organized by topic
Online courses for physical and mental balance, part of Portal NAMU, with categorization and information architecture that help users find the right course in a few taps.
View case study →Looking for a result for your business?
Tell us what you need. We reply within one business day.